Commercials
Dodge: Up For The Challenge
A conceptual commercial campaign built around the spirit of confidence, performance, and ambition that defines the Dodge Challenger.
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Dodge — Up For The Challenge
The Brief
Centered on the theme “Up for the Challenge,” the campaign positions the vehicle as more than a muscle car — it represents the mindset of embracing competition, pushing limits, and rising to every opportunity. Developed and produced in Florida.
The Approach
AAEC co-directed and creative-directed the campaign from concept through production — creative direction, art direction, cinematography, aerial coverage, location scouting, music selection, and photography — delivering a polished commercial aligned with the Dodge brand.