Community & Wellness

Bears x Plant-Based Afrikan: Plants on the Gridiron

A community wellness initiative by Plant-Based Afrikan that reimagines the traditional football tailgate through healthy, plant-based cuisine.

Watch

Plants on the Gridiron — Official Recap

Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron
Bears x Plant-Based Afrikan: Plants on the Gridiron

The Brief

Held in Chicago ahead of the Bears' season opener, the event brought together more than 300 attendees to celebrate food, culture, and wellness — introducing vegan alternatives to a game-day tradition and reflecting Plant-Based Afrikan's mission of educating communities about nutrition through accessible, culturally relevant experiences.

The Approach

AAEC captured the event from start to finish as videographer and editor — producing the official recap video, aerial drone footage, and social content that showcased how community, culture, and wellness can come together to inspire healthier living.