Photography
Concept Shoots: Prada Editorial
A self-initiated concept editorial answering one question: what would a modern Prada campaign look like through AAEC's creative lens?
The Brief
Set along Chicago's lakefront, the shoot embraces a minimalist aesthetic — black-and-white imagery, clean compositions, natural light, and an emphasis on elegance and restraint — studying an established brand's visual identity and reinterpreting its design principles.
The Approach
AAEC developed the concept end to end — creative direction, styling, photography, post-production, and editorial layouts — transforming a simple beach setting into a premium fashion narrative that feels refined, intentional, and campaign-ready.