Kinky Behavior
An ongoing partnership with Kinky Behavior — from the bold, high-contrast Goddess Campaign to the cinematic, dreamlike world of The Devine Feminine.
Film
Bold color, studio light.
Cinematic, dreamlike, unhurried.
The Brief
Kinky Behavior is more than a fashion label — from handcrafted handbags and jewelry to original wardrobe styling, every piece embodies confidence, individuality, and an earthy, elevated aesthetic. The Goddess Campaign needed to feel as bold as the product line itself; The Devine Feminine, filmed later across Illinois and Atlanta, pushed the brand's world into more cinematic, spiritual territory.
The Approach
For the Goddess Campaign, we directed a full studio session alongside the commercial spot, using high-contrast color and lighting to give the brand a consistent, unmistakable identity. For The Devine Feminine, we shifted register entirely — natural environments, rich textures, and unhurried pacing, letting the fashion, jewelry, and styling stay the focal point throughout. Together, the two campaigns represent an ongoing creative partnership with the brand.