Sports
Nike Women: The Power of Presence
A conceptual campaign celebrating strength, mindfulness, and confidence through movement, inspired by Nike Women's yoga apparel.
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Nike Yoga — Breathability
The Brief
Inspired by Nike Women's yoga apparel, the campaign explores how breath, balance, and presence empower women both physically and mentally — connecting performance apparel with the confidence to move with purpose.
The Approach
AAEC led the visual concept, production, and on-set direction from pre-production through final delivery — coordinating locations, talent, crew, drone cinematography, and production logistics to create imagery that feels authentic to the Nike brand: grounded, resilient, and fully present.