Sports
Under Armour All America
A year-long content campaign celebrating the nation's top high school football recruits ahead of one of the country's premier all-star games.
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Film
The Brief
Working through Intersport, AAEC traveled the southeastern United States documenting elite athletes as they received their official Under Armour All-America jerseys, competed in regional camps, and prepared for the national showcase — content built to connect fans with the next generation of football talent.
The Approach
We produced documentary-style features on top recruits including Owen Pappoe and Noah Cain, alongside behind-the-scenes coverage with athletes and their families, feeding Instagram and Snapchat content that helped grow the Under Armour Football community to more than 100,000 followers.